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Namesco

Namesco increases margins using ZyXEL’s routers for TvMAX service

Overview

Challenges:

  • Deliver entire digital lifestyle into the living room such as email access, web surfing, podcasts and other content on demand
  • Grow existing customer base and generate new revenue
  • Ensure technology used was compatible with as many TV configurations as possible
  • Ability to handle bandwidth requirements


Benefits:

  • Improved product offering through the launch of TvMax service
  • Highly reliable solution with outstanding performance and a low support overhead
  • Aesthetically pleasing look of box – small and neutral colour
  • Triple play product features


ZyXEL Solution:

  • ZyXEL Prestige 660RU ADSL Ethernet and USB Combo Router
  • ZyXEL Prestige 660H ADSL Router
  • ZyXEL Prestige 661 HW Wireless and Ethernet Router

 

Namesco

In today’s digital household, multiple media streaming has become as common as the family microwave. Although most ADSL routers have been able to cope with the sending of information, receiving information has frequently caused problems. With so much data going through the cables this has led to blockages, resulting in other applications suffering because of the reduced bandwidth.
 
Since it was established in 1996, Namesco has grown from a domain registration company, to a web hosting and broadband ADSL provider with over 167,000 customers. Although this has increased revenues and secured a loyal client base, Namesco decided that they wanted to be involved in something new that would not only reinforce that they are a technically innovative company but also help them grow their existing client base and generate new revenue streams. They hoped to achieve this by launching TvMax, a service aimed at bringing back the social element of watching television by delivering the entire digital lifestyle into the living room, such as email access, web surfing, Podcasts and other content on demand.
 
 
The technology Namesco chose for the TvMAX service needed to support the wide stream of traffic needed for digital living such as VoIP and online gaming. After evaluating many router manufacturers to partner with including Netgear and Buffalo; Namesco chose ZyXEL. ZyXEL’s ADSL products, optimised for triple play applications, were ideal as they allow large amounts of equal bandwidth to be allocated to different applications, In addition, ZyXEL’s wide router range meant Namesco could also offer their customers flexible upgrade options with their TvMax service.
 
“Our customer base and their Internet usage is hugely diverse. Therefore, we needed a solution that would cater for the needs of home workers and casual users alike and would be flexible enough to accommodate the bandwidth requirements of various applications. ZyXEL’s routers were not only the most aesthetically pleasing but also offered a huge range of options which we could in turn offer to our clients. As ZyXEL’s products were also reasonably priced, we could offer our service to customers at an extremely competitive price and still make excellent margins.”
 
“The TvMax service, which we have been able to offer at an excellent price to existing and new customers, has really made a difference to our service and has helped position us as a leader in innovation and quality. We are extremely pleased with ZyXEL’s products and flexibility which have allowed us to create an all-in-one solution, and we are confident that we can now offer all our customers, from beginners to technically astute users, a service that will bring the family together and stop them crowding around a tiny PC screen,” James Griffin, Product Development and Marketing Manager, Namesco
 

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